AC/DC shows more signs of activity, launching new promotional campaign

Publish Date
Wednesday, 30 September 2020, 8:52AM
Getty Images

Getty Images

AC/DC finally appears to be taking a step forward publicly, after more than two years of rumors about the band's reunion and new album.

The band just launched a new website (after some new photos leaked out on the old one), and a promotional campaign based around the term 'PWR/UP.'

When you visit, you're redirected to, which contains new artwork and presents users a newsletter signup widget.

Furthermore, a poster containing the 'PWR/UP' artwork has appeared outside guitarist Angus Young's former school in New South Wales, Australia.

Some of the online versions of the add include the 'PWR/UP' logo along with the question, 'Are You Ready,' leading many fans to believe 'PWR/UP' is either the name of a new song or the title of the long-awaited new AC/DC album.

The 'PWR/UP' aesthetic also matches the color scheme in photos that were leaked a week ago, all but confirming that the band has returned to its pre-'Rock of Bust' tour lineup, featuring Angus Young, Stevie Young, Cliff Williams, Phil Rudd and Brian Johnson.

That lineup of AC/DC was repeatedly spotted at Warehouse Studios in Vancouver, Canada, in the summer of 2018. The band reportedly built the new album out of unused guitar tracks recorded by late-guitarist Malcolm Young.

This article was first published on and is republished here with permission

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