Watch the video for the brand new HAIM song "Now I'm In It"

Publish Date
Saturday, 2 November 2019, 3:37PM

HAIM have dropped brand new video for the band's infectious new single "Now I’m In It".

"Now I’m In It" brilliantly plays with both mood and tone, giving way to a many-layered emotional experience with syncopated beats, muted guitar tones and delicate piano work that builds to uncover the fragility at the heart of the song.

In a recent article with The Guardian, Danielle Haim explained the track’s message, “People think "Now I’m in It" is a break-up song because I sing: ‘We can’t be friends’ but I’m talking about me and my mind.” The official video for "Now I’m In It" find HAIM continuing to collaborate with renowned film director Paul Thomas Anderson.

“Even when we’re writing about something dark or more serious, we like to tie it up in a bow so that there’s a bit of lightness to it,” shares Este Haim, “We want our music, and this song especially, to be the thing that helps you get through that rough time.” "Now I’m In It" is the second single HAIM have released this year, following the “breezy and beautiful single” (The Face) "Summer Girl", which came out in July and was added to Radio 1’s A-List. "Having more or less mastered pop precision, a little wonkiness suits them well,” noted NME, while Clash called it "an incredibly catchy return, a soaring, highly positive piece of summer-fresh guitar pop.”

"Now I’m In It" and "Summer Girl" are the first new HAIM music the band have shared since the release of their second album, 'Something To Tell You', in July 2017.