Jordan Watson aka How To Dad: Behind The Scenes Of Viral Success

Publish Date
Monday, 26 June 2023, 10:01AM

On this episode of Between Two Beers we talk to Jordan Watson. 

You will likely know Jordan as How to Dad - one of New Zealand’s biggest social media stars, with his Youtube channel and Facebook account boasting a combined 3.5 million followers. 

It all started eight years ago when he sent a video demonstrating how to hold a baby to a soon-to-be-dad friend. Overnight the clip went viral, Watson ended up quitting his day job to focus on the How To Dad series and has now racked up more than 172 million video views on YouTube and 250 million views on Facebook. 

In this episode we talk about the realities of life as a content creator, what really happens when a video goes viral, why he left Jono and Ben and the process of ‘going pro’, managing his brand, the best stories from the road, his expanding business empire and much, much more. 

Jordan’s work ethic and creative brain have turned him into a modern-day Kiwi icon and it's easy to see why he’s been so successful. This was a fascinating look at how someone created a world of opportunity, business, and unbelievable reach from an idea. You’ll love this one. 

This episode was brought to you from the Export Beer Garden Studio. Enjoy. 

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