Steve Dunstan: How Huffer Became An Iconic NZ Brand

Publish Date
Monday, 10 July 2023, 8:53AM

On this episode of Between Two Beers we talk to Steve Dunstan. 

Steve is the Brand Director and co-founder of Huffer, one of New Zealand’s most loved fashion brands. He started the company 26 years ago, as a 21-year old and has grown it into a multi-faceted business with 12 stores across New Zealand and one in Melbourne. 

In this episode we talk about the humble beginnings of the Huffer story, snowboard stunts and starring in million-dollar ads, sponsoring Hayley Holt and the Huffer House of Horrors, the Orlando Bloom moment in front of 200,000 people in Wellington, Taking on America, hitting rock bottom and nearly losing it all and the 10-year salvage mission that got the brand back to where it is today. 

Steve is a Kiwi icon, a thoughtful, humble, optimistic winner, who’s epic story of business success is as entertaining as it is inspiring. 

Listen on iheart or wherever you get your podcasts from, or watch the video on Youtube. A huge thanks to those supporting the show on patreon for the cost of a cup of coffee a month, to get involved head to Between Two Also follow us on Insta and Tik Tok where we cut up all the best video clips from each episode – and join our private Facebook group Hambassadors, to chat with our community about the show.                   

This episode was brought to you from the Export Beer Garden Studio. Enjoy.    

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