Auckland waterfront set to get mini golf bar called Holey Moley

Publish Date
Tuesday, 25 September 2018, 12:38PM


A $3 million mini golf bar is set to open on Auckland's waterfront next month.

Holey Moley, a bar featuring three themed mini golf set-ups, will open on Quay St on October 11 in the location of where Nightingale bar used to be.

Themes run from The Simpsons, Game of Thrones and Flintstones through to upside down rooms and "Instagram-friendly" holes.

The concept comes from Australia, from hospitality-driven entertainment company Funlab which operates Strike bowling alleys, amusement arcades and Sky Zone.

Bars and nightclub closures have plagued New Zealand's hospitality industry in recent years. Funlab chief executive Michael Schreiber puts it down to a change in the concept of going out.

"People used to go to nightclubs and bars to hook up, meet other people and find dates, but people don't do that anymore because of the internet," Schreiber said.

"Just being a traditional bar, or certainly a nightclub, [isn't enough]. Bars have to have some real reason for people to visit... what we do is give people a reason to come - it's a lot of fun. It does also happen to be a great Tinder date spot," he said.

"Instead of sitting at a table and having a drink staring at someone and having awkward conversation, it's a great icebreaker."

The first Holey Moley bar opened in a repurposed Brisbane church that was later home to a strip club and a string of nightclubs in Fortitude Valley, two years ago.

There are now 11 Holey Moley bars spread throughout Australia including in Melbourne, Sydney and Brisbane.

"There are a number of different mini golf styles in the UK, and that was the kernel of the idea we used to create our own mini golf concept - much more of an adult social experience," Schreiber said.

"It's not really about hardcore competition. It's something to do while drinking."

Most Holey Moley bars had been opened in former nightclubs, he said.

Funlab has spent A$3 million ($3.2m) to set up the Quay St location, which will be able to accommodate 150 golfers and 300 in the venue at once. It will cost party-goers $16 for a game of nine holes.

Schreiber said Holey Moley had sold $130,000 worth of corporate functions ahead of its opening, and was confident it would be a hit in New Zealand.

Funlab was founded in 2002 and for its first 10 years in business ran only its bowling alleys. In the last financial year, it had a turnover of A$100 million ($108m).

This year it forecasts turnover of $150m.

This article was first published on and is republished here with permission.


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